Zoho’s ‘first bot for CRM,’ the AI talent battle & Centro’s unified creative-level data

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Zoho unveils the 'first bot for CRM,' plus a new 'serverless' infrastructure service   Mar 1, 2018 by Barry Levine Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its CRM..

From MarTech Today

Spredfast adds reviews to the social channels in its dashboard   Mar 1, 2018 by Barry Levine The social management platform becomes the latest to treat consumer reviews as another source of social feedback.

Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle   Mar 1, 2018 by Greg Sterling Companies will pay handsomely for top scientists and engineers.

A contrarian view on GDPR: How it will strengthen online advertising   Mar 1, 2018 by Grace Kaye Based in the UK, contributor Grace Kaye has given a lot of thought to how the General Data Protection Regulation will affect first-, second- and third-party data. Here's her analysis.

Centro's Basis ad platform now shows unified creative-level data across programmatic, search, social & display   Mar 1, 2018 by Ginny Marvin Marketers can evaluate messaging performance across channels in one place.

From Marketing Land

Europe to tech giants: Remove 'illegal content' within one hour   Mar 1, 2018 by Greg Sterling Voluntary recommendations directed at terrorist propaganda, hate speech, child sexual abuse and copyright infringement.

Placed introduces 'Placed Insights' to educate the market about location data   Mar 1, 2018 by Greg Sterling Free tool allows users to compare foot traffic and drill into audience data.

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