Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more

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Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients   Jan 24, 2019 by Amy Gesenhues DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing partners.

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Salesforce Marketing Cloud launches new analytics tools powered by Datorama   Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.

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Marketing to millennials: It's about loyalty and personalization   Jan 24, 2019 by Erick Rowe Let customers see your brand as a projection of themselves and leverage tech to create a tailored experience.

Online Marketing News From Around The Web   'Still in its infancy': Despite advancements, AI adoption for media buying remains low, Digiday   How the Right Influencers Boost Brands and Analytics, CMS Wire   How to create a product story that unfolds over time — and drives results , Think with Google   I Tried to Block Amazon From My Life. It Was Impossible., Gizmodo   Is Big Tech Merging With Big Brother? Kinda Looks Like It, WIRED   Nintex Announces Nintex Sign Powered by Adobe Sign, PR Newswire   Twitter Q3 2018 Benchmarks: CPC, CPM, CTR, AdStage   Twitter's CEO keeps substituting talking for doing, The Verge

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