SearchCap: Google Ads management, search click data, new writers

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Introducing SEO for developers. It's time.   Jan 24, 2019 by Detlef Johnson Let's bring developers into the search engine optimization conversation and community so sites are built for efficient indexing from the get-go.

From Search Engine Land

Data: Google organic search CTRs decline on desktop, see big drop on phones   Jan 24, 2019 by Greg Sterling Mobile organic clicks on declined roughly 10 points between 2016 and 2018.

Google tells some advertisers it will handle their campaign management   Jan 24, 2019 by Ginny Marvin In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don't opt out.

Bing Ads 2018 recap and insights for search marketers in the year ahead   Jan 24, 2019 by Christi Olson Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.

Search Engine Land adds technical, in-house SEO experts to team   Jan 24, 2019 by Henry Powderly Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events.

Recent Headlines From Marketing Land

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients   Jan 24, 2019 by Amy Gesenhues DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing partners.

Search News From Around The Web

Google Set 2018 Lobbying Record as Washington Techlash Expands, Bloomberg

China's Baidu pledges to improve search service after complaint, Reuters

Google's European Monopoly (& Shrinking Click-Through Opportunities), SparkToro

These are the Google Winners & Google Losers of 2018, SearchMetrics

Google Is Aware Of Top Stories Showing Sensationalist Tabloidesque Headlines, Search Engine Roundtable

How Often Does Google Change URLs Inside Featured Snippets? [Study], RankRanger

Indexwatch: The UK's Top 100 SEO Losers of 2018, SISTRIX

Mapping the Overlap of SERP Feature Suggestions, Moz

Meet Yoast's new CEO: Marieke van de Rakt!, Yoast

Microsoft's Bing Accessible in China After Hours of Outages, Bloomberg

Ecommerce SEO: A 40-Point Checklist to Optimize Your Online Store, Alexa Blog

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