Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation

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Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns   Jan 22, 2019 by Ginny Marvin The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers.

From Marketing Land

Gain expert martech strategies. Lowest rates end Saturday!   Jan 22, 2019 by Scott Brinker How many times have you said… "I don't have enough time to evaluate marketing technology." "I'm not seeing results on my martech investments." "I'm fighting internal resistance and organizational dysfunction." "I need more training than my company can provide." You're not alone. Your fellow marketers face these challenges every day too.

Amazon had a record-breaking holiday season, here's how advertisers managed it   Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.

New report: B2B digital transformation is more focused on customers than on efficiency   Jan 18, 2019 by Barry Levine A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising   Jan 22, 2019 by Robin Kurzer The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.

Online Marketing News From Around The Web   3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers, Chief Marketing Technologist   How Your Website Can Be Your Biggest Digital Strategy Opportunity, Marketo   Mobile users show greatest ad awareness while watching TV, Mobile Marketer   New Rate Limit Console Launches in App Dashboard, Facebook for Developers   Our Marketing Measurement Journey Is Going Nowhere, AdExchanger   The Expert PPC Marketer's Retargeting Guide For Facebook, AdStage   The key to assisting your customers is a smarter approach to analytics , Think with Google   Your top plays for the Big Game on Pinterest, Pinterest Business

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