SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more

Featured story

Google offers improved GMB sign-up flow for service-area businesses   Jan 22, 2019 by Greg Sterling Improved process will make it easier to set up service areas on GMB.

From Search Engine Land

Amazon had a record-breaking holiday season, here's how advertisers managed it   Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.

Small business scammer shut down by Google lawsuit   Jan 22, 2019 by Greg Sterling Defendant firm had falsely represented that it was acting on behalf of Google.

Leveraging Amazon search ads in a time of rapid change   Jan 18, 2019 by Ginny Marvin Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.

Recent Headlines From Marketing Land

Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising   Jan 22, 2019 by Robin Kurzer The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.

Gain expert martech strategies. Lowest rates end Saturday!   Jan 22, 2019 by Scott Brinker How many times have you said… "I don't have enough time to evaluate marketing technology." "I'm not seeing results on my martech investments." "I'm fighting internal resistance and organizational dysfunction." "I need more training than my company can provide." You're not alone. Your fellow marketers face these challenges every day too.

Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns   Jan 22, 2019 by Ginny Marvin The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers.

New report: B2B digital transformation is more focused on customers than on efficiency   Jan 18, 2019 by Barry Levine A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.

Search News From Around The Web

Bing Search Innovation: Here's Why It Never Stops, Stone Temple

Digital Marketing Agency s360 Acquires OnlinePartners, Egmont

Full Funnel Testing: SEO & CRO Together, Moz

Google Structured Data Tool Showing More Warnings?, Search Engine Roundtable

Mozilla gets a new CFO, TechCrunch

Organizing a Successful PPC Audit, PPC Hero

Phrase Match Difference Between Google & Bing, Clix Marketing PPC Blog

SEO: Reclaiming Lost Links from Site Migrations, Practical Ecommerce

What to Look for in a Link Building Company, Vertical Measures

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