Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & 2017's top analytics columns

Featured story

Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017   Dec 20, 2017 by Pamela Parker In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.

From Marketing Land

What you learn from talking with Google's largest advertisers all day, every day   Dec 20, 2017 by Matt Lawson The world's largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google's Chief Search Evangelist for some top insights from those meetings.

IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year   Dec 20, 2017 by Greg Sterling Mobile advertising revenue was 54 percent of the total.

Snapchat will let advertisers animate their Sponsored Filters   Dec 20, 2017 by Tim Peterson In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers' minds.

Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year   Dec 20, 2017 by Amy Gesenhues Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18.

Learn how to deliver the experience your customers want   Dec 20, 2017 by Digital Marketing Depot Much of the customer experience is broken because the marketing experience is broken. But it's not marketing's fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels.

On Facebook's Messenger, people and businesses trade 2B messages a month   Dec 20, 2017 by Tim Peterson The number of chatbots on Messenger has doubled since April to more than 200,000.

The aftermath of the holiday season: What's next for your marketing plan?   Dec 20, 2017 by Tony Toubia It's natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season.

Google confirms ad-blocking in Chrome will start February 15   Dec 19, 2017 by Susan Wenograd The 2018 date follows a warning of ad-blocking enforcement issued in June.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Adobe Campaign to roll out enhanced email functionality   Dec 20, 2017 by Robin Kurzer The company also sees AI-powered, highly personalizable email in its future.

How Snapchat can win back the influencers it has lost to Instagram   Dec 20, 2017 by Tim Peterson Snapchat doesn't need to pay influencers so much as pay attention to them and push people's attention toward their Stories, according to influencers.

Yo, Santa! Check out our 'Naughty and Nice' list for 2017   Dec 20, 2017 by Barry Levine We didn't need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.

'Always On' is at the heart of every ABM strategy — here's why   Dec 20, 2017 by Sonjoy Ganguly For some it won't be an easy transition, but contributor Sonjay Ganguly says the days of campaign-based marketing are over.

Digital advertising in 2018: 5 trends to watch   Dec 20, 2017 by Ginny Marvin Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us