Marketing Day: Integrating display with search and video, the impact of poor data & more

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Assessing the impact of poor data on retail: The 1-10-100 rule   Dec 15, 2017 by Tom Mucklow With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

From Marketing Land

How to integrate display with search and video Dec 15, 2017 by Grace Kaye Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

Janrain launches Identity Groups for consumers Dec 15, 2017 by Barry Levine The new offering lets an account owner invite others to set up access-limited profiles -- without surrendering the master password.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

FCC repeals net neutrality by party line vote   Dec 14, 2017 by Greg Sterling FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

Salesforce's new tool facilitates personalized customer communication across its clouds   Dec 14, 2017 by Robin Kurzer The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.

Why it's time to get bullish on accreditation for ad tech and martech in 2018   Dec 14, 2017 by Rob Rasko As industry groups release new standards for digital ad measurement, columnist Rob Rasko believes ad tech and martech providers will need to conform to them to stay competitive and be identified as trusted leaders.

Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]   Dec 13, 2017 by Ginny Marvin Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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