SearchCap: Rich results testing tool, Google AdWords images & Search Console bug

Featured story

Google launches new Rich Results testing tool with some rebranding   Dec 19, 2017 by Barry Schwartz In addition to the new testing tool, Google is grouping all the names for these types of search results into the name "Rich Results."

From Search Engine Land

Data bug with Google Search Console's Search Analytics report   Dec 19, 2017 by Barry Schwartz The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.

Google is testing images in search text ads   Dec 18, 2017 by Ginny Marvin The test was spotted on mobile over the weekend.

What you learn from talking with Google's largest advertisers all day, every day   Dec 19, 2017 by Matt Lawson The world's largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google's Chief Search Evangelist for some top insights from those meetings.

PPC 2017: Epic review of the biggest trends & updates in paid search   Dec 19, 2017 by Ginny Marvin This year, artificial intelligence and machine learning underpinned nearly every paid search update.

From Marketing Land

Supercharge your email marketing with Google AdWords   Dec 19, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

How authentication can be a compelling branding asset   Dec 19, 2017 by Davor Sutija Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.

3 inconsistencies in Yelp's review solicitation crackdown   Dec 19, 2017 by Brian Patterson Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

Facebook begins using face recognition tech to help users better manage their identity on the platform   Dec 19, 2017 by Amy Gesenhues Users will now be able to locate images they may appear in even if they haven't been tagged in the photo.

Calling all marketers: Our top mobile marketing columns of the year   Dec 19, 2017 by Desiree Everts DeNunzio Which mobile trends caught our readers' attention this year? Our most popular mobile marketing columns covered topics ranging from mobile optimization to voice search and more.

Test-and-learn steps for agencies   Dec 19, 2017 by Rex Briggs Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns.

2017: The year in martech   Dec 19, 2017 by Barry Levine So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.

Digital advertising in 2018: 5 trends to watch   Dec 19, 2017 by Ginny Marvin Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

Search News From Around The Web

Your Guide to Getting Organized for PPC Success, PPC Hero

#NoHacked 3.0: Fixing common hack cases, Official Google Webmaster Central Blog

Google Makes 14 Changes to the Review Guidelines, Sterling Sky Inc

EU; Google's Record Fine of $2.8 Billion Was a `Deterrent', Ad Age

Full Guide To Using Google Search Console (2018 Edition), ignitevisibility.com

Google Explains Trailing Slashes & How It Impacts SEO, Search Engine Roundtable

Google User Satisfaction Score: Does It Exist (Gary Illyes Pubcon 2017), Stone Temple

How Long Should Your Meta Description Be? (2018 Edition), Moz

SEO Basics: How to Grow Traffic When You Know Nothing About SEO, ahrefs.com

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us