The year in martech, Cortana’s mad skills & authentication as a branding asset

Featured story

2017: The year in martech   Dec 18, 2017 by Barry Levine So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.

From MarTech Today

Cortana's got mad skills but faces big distribution challenges vs. rivals Dec 18, 2017 by Greg Sterling Cortana already has 148 million global users, but it's still an underdog.

How authentication can be a compelling branding asset Dec 18, 2017 by Davor Sutija Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.

AI marketing and the journey through the uncanny valley Dec 18, 2017 by Sponsored Content: Amplero Restoring the brand/consumer relationship in the age of aggressive personalization

From Marketing Land

Reddit's mobile apps now let people view only visual posts, block ads through in-app browser   Dec 18, 2017 by Tim Peterson In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.

From Around The Web

2017: The Year That Changed Everything in Online Video, Tubular Insights

3 ways to build a data-driven marketing team, Think with Google

Building a Marketing Tech Stack: 3 Crucial Steps, MarketingProfs

Tech, Marketing and Work Predictions for 2018, CMS Wire

Your 21-Point Blog Post Search Optimization Checklist, Convince and Convert

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