Get inside your customer’s head: A guide to writing irresistible calls to action

Get inside your customer's head: A guide to writing irresistible calls to action   Mar 5, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can't help but click.

10 ways to increase calls from paid search Mar 2, 2018 by Digital Marketing Depot Mobile has changed everything. Phone calls can be your most valuable conversions.

Google's antitrust infringement continues 'unabated', Google Shopping competitors tell European Commission Mar 1, 2018 by Ginny Marvin Four months in, 19 rivals say too little has changed.

Are you ready for the attribution changes coming to Google AdWords? Mar 1, 2018 by Mona Elesseily If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords.

Bing Ads launches 'fan' community program for its most dedicated advertisers Mar 1, 2018 by Susan Wenograd Starting today, users can submit to join.

Phrase, broad, or broad match modifier: After exact, what's the next best match type? Mar 1, 2018 by Andy Taylor Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.

Unit economics: The foundation of a good SEM campaign Feb 28, 2018 by Kevin Lee Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

How Amazon dominates the competitive search landscape Feb 27, 2018 by Digital Marketing Depot An examination of paid search performance in US and UK retail markets.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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