IBM’s new Watson Assistant, building an AI mindset & Salesforce buys MuleSoft

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Say hello to the newest intelligent agent, IBM's Watson Assistant   Mar 21, 2018 by Barry Levine This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users happy.

From MarTech Today

Building an AI mindset: Time to identify and develop skill sets now   Mar 21, 2018 by Andy Betts Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged.

Salesforce buys MuleSoft and adds an Integration Cloud   Mar 21, 2018 by Barry Levine The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.

Why marketers finally stopped talking about ABM (and started practicing it)   Mar 21, 2018 by Peter Isaacson Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing.

Need a reason to attend MarTech? Here are 8!   Mar 21, 2018 by Scott Brinker Attending conferences is an incredible way to increase your knowledge, expand your network and find new insights and ideas. MarTech® is no exception. This show is for senior-level executives working at the intersection of marketing, technology and management.

From Marketing Land

Google announces third-party measurement expansions with MRC, Nielsen, comScore   Mar 21, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control.

YouTube creators no longer need extra streaming software to film live broadcasts from their desktop   Mar 21, 2018 by Amy Gesenhues Available on Chrome now, YouTube says its "Go Live" feature will be rolling out to more browsers soon.

Facebook chief security officer reportedly resigns amid data controversy   Mar 21, 2018 by Amy Gesenhues Alex Stamos said to be leaving in August following suspension of Cambridge Analytica and internal disagreements over Russian interference.

AMP: Do or die? Session recap from SMX West   Mar 20, 2018 by Christine Churchill Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.

From Around The Web

10 Ways That Artificial Intelligence Helps Merchants, Practical Ecommerce

Pandora to acquire digital audio adtech company AdsWizz for $145 million, VentureBeat

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

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