Marketing Day: YouTube policy updates, B2B emails & more

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YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, accessories   Mar 22, 2018 by Amy Gesenhues The new guidelines around gun-related content go into effect next month.

From Marketing Land

Report: Product discovery, not payments, the real m-commerce bottleneck   Mar 22, 2018 by Greg Sterling Product discovery and browsing cited by consumers as the main barriers to buying on smartphones.

All new for 2018 — MarTech Today's Integration Platform as a Service (iPaaS) report   Mar 22, 2018 by Digital Marketing Depot Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration "hubs" that connect software applications deployed in different environments (e.g., cloud vs. SaaS vs. on premise).

B2B emails: To HTML or not to HTML?   Mar 22, 2018 by Len Shneyder Contributor Len Shneyder settles the question once and for all.

You can now send money via Google Assistant   Mar 22, 2018 by Greg Sterling You'll be able to say "Hey Google, send $100 to Sergei."

Anti-sex trafficking law opposed by many internet companies likely to pass this week   Mar 22, 2018 by Greg Sterling The controversy surrounds the repeal of legal immunity for online publishers.

Lock in special savings for SMX Advanced by coming as a team   Mar 22, 2018 by Marketing Land Mind-blowing SEO & SEM tactics, vendor solutions, and networking. Why should your team miss out?

Twitter chief information security officer reportedly exiting   Mar 21, 2018 by Amy Gesenhues Yet another tech company's top-level security officer is hitting the road.

Facebook's Zuckerberg finally responds to Cambridge Analytica scandal, announces changes   Mar 21, 2018 by Ginny Marvin Says apps will be audited, sets new restrictions on apps' data access.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Google announces third-party measurement expansions with MRC, Nielsen, comScore   Mar 22, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control.

Connatix launches Stories for Publishers to bring native Story units to mobile sites   Mar 22, 2018 by Ginny Marvin Publishers can implement the format made popular by social networks on their own sites — and control the ad revenue.

Omnichannel Personalization at Scale: How leading brands drive sales across channels   Mar 22, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they're on.

Overcoming marketing's 5 deadly fears   Mar 22, 2018 by Matt Zilli To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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