SearchCap: SEO factors, negative local reviews & link building

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8 types of negative reviews Google will remove   Mar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear.

From Search Engine Land

Katsuko Saruhashi Google doodle honors first woman elected to Science Council of Japan   Mar 22, 2018 by Amy Gesenhues Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists.

5 easy but smart SEO wins to boost content and link-building efforts   Mar 22, 2018 by Jeremy Knauff Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you'll see better SEO results.

SEO Ranking factors panel: SMX West session recap   Mar 22, 2018 by Eric Enge Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.

From Marketing Land

Report: Product discovery, not payments, the real m-commerce bottleneck   Mar 22, 2018 by Greg Sterling Product discovery and browsing cited by consumers as the main barriers to buying on smartphones.

All new for 2018 — MarTech Today's Integration Platform as a Service (iPaaS) report   Mar 22, 2018 by Digital Marketing Depot Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration "hubs" that connect software applications deployed in different environments (e.g., cloud vs. SaaS vs. on premise).

YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, accessories   Mar 22, 2018 by Amy Gesenhues The new guidelines around gun-related content go into effect next month.

B2B emails: To HTML or not to HTML?   Mar 22, 2018 by Len Shneyder Contributor Len Shneyder settles the question once and for all.

You can now send money via Google Assistant   Mar 22, 2018 by Greg Sterling You'll be able to say "Hey Google, send $100 to Sergei."

Anti-sex trafficking law opposed by many internet companies likely to pass this week   Mar 22, 2018 by Greg Sterling The controversy surrounds the repeal of legal immunity for online publishers.

Lock in special savings for SMX Advanced by coming as a team   Mar 22, 2018 by Marketing Land Mind-blowing SEO & SEM tactics, vendor solutions, and networking. Why should your team miss out?

Twitter chief information security officer reportedly exiting   Mar 21, 2018 by Amy Gesenhues Yet another tech company's top-level security officer is hitting the road.

Facebook's Zuckerberg finally responds to Cambridge Analytica scandal, announces changes   Mar 21, 2018 by Ginny Marvin Says apps will be audited, sets new restrictions on apps' data access.

Search News From Around The Web

13 Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness, cognitiveseo.com

Apple Maps Transit directions go live in Albuquerque, NM, appleinsider.com

Measuring Understanding and Credibility for AEO, SEM Rush

Peace Out to My Digital Marketing Career - It's Been One Hell of a Ride, Sugarrae

People also search for - the Short-Click-Box in Google's Search Results, SISTRIX

Plural vs Singular Keywords, Hallam Internet

Privacy-first DuckDuckGo search now built into Vivaldi browser, CNET

Product Reviews for e-Commerce Websites and UGC: How to Make Them Work, SEM Rush

What Google Internally Calls The Search Results Page, Search Engine Roundtable

Why Google Shows Same Site Multiple Times for Competitive Keywords, The SEM Post

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