IdentityLink for TV, knowing your customer & the coming of 5G

Featured story

LiveRamp's IdentityLink expands to a new frontier: Television   Mar 5, 2018 by Barry Levine Through its service for matching people's data sets, LiveRamp wants to help advertisers conquer television's many platform variations.

From MarTech Today

How well do you know your customer?   Mar 5, 2018 by Evan Magliocca You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights fall short.

From Marketing Land

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021   Mar 5, 2018 by Greg Sterling Adobe report: Smartphone traffic is growing but visits are shorte

From Around The Web

How to Use Live Video in a Product Launch: 7 Ways, Social Media Examiner

Mobile Data Has A Quality Control Problem, AdExchanger

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