Marketing Day: Google brings custom intent audiences to YouTube, lessons from KFC & more

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Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads   Mar 13, 2018 by Ginny Marvin The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.

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What we can learn from the recent KFC debacle in Britain   Mar 13, 2018 by Malcolm Cox Contributor Malcolm Cox shares how marketers turned a crisis into a victory for the global brand.

Don't miss out on special MarTech rates, expiring Saturday   Mar 13, 2018 by Marketing Land Marketing Automation. Analytics. GDPR. Mobile. Social. Cloud. These topics and many more are the ones that, in 2018, serious marketing technologists are grappling with. They are also topics that we'll be featuring at MarTech®, April 23-25 in San Jose.

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CMOs: Look to musicians for advice on a martech stack that performs   Mar 13, 2018 by Scott Vaughan Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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