Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report

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Reddit introduces native promoted post ads in its mobile apps   Mar 14, 2018 by Ginny Marvin The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.

From Marketing Land

Omnichannel Personalization at Scale: How leading brands drive sales across channels   Mar 14, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they're on.

Report: France suing Google, Apple over mobile developer contract terms   Mar 14, 2018 by Greg Sterling Seeking to curb 'abusive trade practices,' the country will seek heavy fines.

GroundTruth adds 'pay per SKU' model to its performance location products   Mar 14, 2018 by Greg Sterling Targeting CPG brands, it only asks them to pay for actual in-store sales.

Email marketing report: Email volume was up 18% in 2017   Mar 14, 2018 by Amy Gesenhues Yes Lifecycle Marketing analyzed data from more than 30 billion emails sent in 2017 to measure performance around open rates, subject lines and more.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

PageFair on IAB consent framework: 'Violates GDPR'   Mar 14, 2018 by Barry Levine The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB's new proposal for how ad tech should handle user consent.

The martech salary survey is now available   Mar 14, 2018 by Michelle Robbins Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.

Google offers 6 predefined, multistep 'routines' for the Google Assistant on Home   Mar 14, 2018 by Greg Sterling They include good morning, bedtime and commuting to or from work.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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