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2018年3月14日 星期三

SearchCap: Google with no results, ad removals & building links

 
 
Featured story
 

Google says it removed more than 3.2 billion bad ads in 2017

 

Mar 14, 2018 by Amy Gesenhues

The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.

 
From Search Engine Land
 
Creating landing pages that convert
  Mar 14, 2018 by Digital Marketing Depot

Landing pages can make or break your digital marketing.

 
4 concrete ways to use images to build links
  Mar 14, 2018 by Pratik Dholakiya

Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.

 
Pi Day Google doodle marks 30th anniversary of March 14 holiday honoring mathematical constant 3.14
  Mar 14, 2018 by Amy Gesenhues

Google recruited Dominique Ansel, the pastry chef behind the Cronut, to bake a salted caramel apple pie in honor of the math-inspired holiday.

 
Google search results page displays answer without any search results
  Mar 13, 2018 by Barry Schwartz

Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results.

From Marketing Land
Omnichannel Personalization at Scale: How leading brands drive sales across channels
Mar 14, 2018 by Digital Marketing Depot

Live Webinar: Tuesday, March 13, at 1:00 PM ET (10:00 AM PT)

Reddit introduces native promoted post ads in its mobile apps
Mar 14, 2018 by Ginny Marvin

The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.

Report: France suing Google, Apple over mobile developer contract terms
Mar 14, 2018 by Greg Sterling

Seeking to curb 'abusive trade practices,' the country will seek heavy fines.

GroundTruth adds 'pay per SKU' model to its performance location products
Mar 14, 2018 by Greg Sterling

Targeting CPG brands, it only asks them to pay for actual in-store sales.

Email marketing report: Email volume was up 18% in 2017
Mar 14, 2018 by Amy Gesenhues

Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more.


 
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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