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2018年3月6日 星期二

Marketing Day: Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more

 
 
Featured story
 

Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months

 

Mar 6, 2018 by Amy Gesenhues

MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment brands.

 
From Marketing Land
 
Bundle your agency services to boost revenue
  Mar 6, 2018 by Digital Marketing Depot

Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it is still a relatively underutilized technology in many sectors. This puts agencies in a great position to pitch services in the form of a bundled offer.

 
Facebook unveils Trip Consideration for travel advertisers
  Mar 6, 2018 by Susan Wenograd

New optimization option aims to reach trip-takers in the early stages of consideration.

 
Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
  Mar 6, 2018 by Amy Gesenhues

MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment brands.

 
How well do you know your customer?
  Mar 6, 2018 by Evan Magliocca

You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights fall short.

 
Maximizing conversion rates
  Mar 6, 2018 by Chris Sherman

Learn how to create a structured approach to improving online conversions to significantly impact both sales and ROI.

 
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
  Mar 6, 2018 by Tony Edward

Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

 
Get inside your customer's head: A guide to writing irresistible calls to action
  Mar 6, 2018 by Jacob Baadsgaard

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can't help but click.

 
Facebook gives more than 50 publishers access to 'Breaking News' label
  Mar 5, 2018 by Amy Gesenhues

The site first rolled out its "Breaking News" indicator in a test run last November that included a small number of local and national publishers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Pixability offers a new self-service video ad platform
  Mar 6, 2018 by Barry Levine

The company says this is the first to enable integrated campaigns across Facebook, Instagram and YouTube.

 
Expect only the best at MarTech next month
  Mar 6, 2018 by Scott Brinker

MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you'll learn from their real-world experiences.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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