Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table.
What the Search Engine Land Awards judges look for when reviewing and scoring entries in the annual competition to reward the most innovative and impressive search marketing campaigns.
Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it is still a relatively underutilized technology in many sectors. This puts agencies in a great position to pitch services in the form of a bundled offer.
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights fall short.
Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can't help but click.
Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!
沒有留言:
張貼留言