Marketing Day: YouTube Director onsite, Pinterest Shopping Ads & Google News

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Google News Initiative kicks off with Subscribe With Google, other efforts   Mar 20, 2018 by Ginny Marvin Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.

From Marketing Land

Google expanding YouTube Director onsite video ad service to more than 170 cities   Mar 20, 2018 by Amy Gesenhues Originally offered in only six cities when it launched last year, YouTube's video ad creation service will now be available to many more businesses.

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers   Mar 20, 2018 by Amy Gesenhues Launched last year, Pinterest's Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe's and Ulta Beauty.

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express   Mar 20, 2018 by Ginny Marvin In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

Instagram expands shoppable organic posts to 8 more countries   Mar 20, 2018 by Amy Gesenhues Launched last year, shoppable posts make it possible for brands to tag products within their organic posts on Instagram.

Google Play Instant lets app marketers offer game trials for free on Android devices   Mar 19, 2018 by Amy Gesenhues Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube videos.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Barometric unveils its attribution service for snail mail   Mar 20, 2018 by Barry Levine The measurement service matches street addresse to devices and monitors those devices' online activity after the mailing.

The 5 big disruptions to marketing in 2018   Mar 20, 2018 by Digital Marketing Depot The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally.

What is privacy by design? A deeper dive into this GDPR requirement   Mar 20, 2018 by Robin Kurzer Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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