SearchCap: Google My Business update, AdWords ad grants & voice search

2018年3月20日星期二

SearchCap: Google My Business update, AdWords ad grants & voice search

Featured story

Session recap from SMX West: Optimizing for voice search and virtual assistants

Mar 20, 2018 by Eric Enge

Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions.

From Search Engine Land

	Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician
	Mar 20, 2018 by Amy Gesenhues Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox.

	Google Ad Grants changes and your PPC strategy: Where to go from here
	Mar 20, 2018 by Pauline Jakober Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.

	Lock in special savings for SMX Advanced by coming as a team
	Mar 20, 2018 by Search Engine Land Attending a conference as a team can double or triple your chances of walking away with information that can help drive your marketing campaign's success. With more eyes and ears, you'll be sure to maximize your learning and strengthen your team's sense of unity.

	New Google My Business dashboard for multiple listings rolling out
	Mar 20, 2018 by Barry Schwartz More business owners are reporting that they are seeing the new Google My Business dashboard. Are you seeing it?

From Marketing Land

	What does artificial intelligence mean for marketing agencies?
	Mar 20, 2018 by Daniel Faggella It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.

	Google expanding YouTube Director onsite video ad service to more than 170 cities
	Mar 20, 2018 by Amy Gesenhues Originally offered in only six cities when it launched last year, YouTube's video ad creation service will now be available to many more businesses.

	Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
	Mar 20, 2018 by Amy Gesenhues Launched last year, Pinterest's Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe's and Ulta Beauty.

	Google News Initiative kicks off with Subscribe With Google, other efforts
	Mar 20, 2018 by Ginny Marvin Google's plans to help support publishers' subscription businesses came into clearer focus on Tuesday at an event in New York City.

	Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
	Mar 20, 2018 by Ginny Marvin In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

	Instagram expands shoppable organic posts to 8 more countries
	Mar 20, 2018 by Amy Gesenhues Launched last year, shoppable posts make it possible for brands to tag products within their organic posts on Instagram.