The latest edition of MarTech Today's "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.
Contributor Daniel Gilbert is definitely not a fan of Google's Dynamic Search Ads. He shares why he feels the ad program doesn't hold a candle to human-powered account management.
Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.
Google's SVP of Ads and Commerce Sridhar Ramaswamy and Matt Brittin, Google's EMEA president, acknowledged it's been a hard year with concerns around security, transparency and privacy reaching new levels of urgency./p>
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going.
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