Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report

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Quora launches List Match Targeting for reaching audiences based on email lists   Mar 15, 2018 by Ginny Marvin Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms.

From Marketing Land

All about value props: How customer and competitive research should shape your marketing   Mar 15, 2018 by Sam Welch Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates   Mar 15, 2018 by Ginny Marvin Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.

Google says it removed more than 3.2 billion bad ads in 2017   Mar 15, 2018 by Amy Gesenhues The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

6 reasons SMBs should adopt marketing automation early   Mar 15, 2018 by Nandini Rathi Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.

OneTrust adds GDPR consent tool to its suite of compliance products   Mar 15, 2018 by Robin Kurzer The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.

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